Blog

Guides for growing German businesses

Practical articles on web development, Shopify, SEO, conversion and digital marketing — written for companies in Germany, Austria and Switzerland.

Laptop with code for the Gem Programmers blog

290+ guides

influencer marketing Germany
Digital Marketing
Influencer Marketing Germany 2026: B2C, D2C & B2B Guide

influencer marketing Germany has matured from a B2C fashion-and-beauty curiosity to a multi-billion-euro industry spanning B2C, D2C, B2B, and even Mittelstand brands. The German creator economy now includes hundreds of thousands of active creators across YouTube, Instagram, TikTok, LinkedIn, Twitch, and podcasts. For brands targeting German audiences, working with the

LEARN MORE..

Get Free Quote