Digital Marketing
TikTok Ads Germany 2026: Complete B2C, D2C & B2B Guide
TikTok ads in Germany has crossed the threshold from “youth-only” to “essential paid social channel” for many B2C brands and a growing set of B2B niches. The platform reports 24+ million active German users in 2026, with the audience increasingly spanning ages 18–50. CPMs are still cheaper than Meta in